Artificial Intelligence fuels consumer engagement and sales in India's festive shopping: Meta report

A Meta study reveals significant changes in India's festive shopping, highlighting AI, quick commerce, micro influencers, and regional language content as key factors. E-commerce reliance is increasing, with shoppers expecting to spend more this season.

source https://www.livemint.com/ai/artificial-intelligence-fuels-consumer-engagement-and-sales-in-indias-festive-shopping-meta-report-11728321564124.html